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Ube

Ube, or purple yam, is a staple ingredient in Filipino cuisine, known for its vibrant colour and gentle, naturally sweet flavour. It is often used in desserts, such as cakes, ice cream, and pastries, giving them a distinctive creamy texture and a mild, earthy aroma.

Beyond its culinary role, ube has become a symbol of Filipino creativity and local flavour. Its unique colour and taste have inspired modern food and drink innovations, including craft beers and liqueurs that capture its essence while appealing to contemporary tastes.

Rich in carbohydrates and antioxidants, ube is more than a decorative ingredient: it reflects the deep connection between Filipino traditions and evolving food culture.
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