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kk bingBing’s HistoryPrior to Bing, Microsoft introduced MSN Search, Windows Live Search and Live Search. However, these search engines could not cope up and compete with competitors; Microsoft was facing a downward sloping trend in their market share. Therefore, Bing’s introduction was to fight back the giants in the industry.Bing’s Market Share and Yahoo DealWith the introduction of Bing, Microsoft witnessed stability in their search engine market segment. The progress accelerated when Microsoft and Yahoo made a deal for 10 years that Bing would replace Yahoo’s search engine, consequently, for an agreed amount of Profit sharing with Yahoo, from Bing’s Operations. This vertical forward integration increased Microsoft’s market from 8% to 11.5%Main Features of BingBing’s main features include: interface features, media features, instant solutions, local information, integration with Hotmail and social media websites like Facebook and Twitter.The interface features supply quick view of any website and the search engine gives best match, useful information and links. There is easy viewing of images and videos, and the images can be filtered by size, color, style, whereas the videos can be filtered by duration, aspect ratio or source etc. Bing has an explore panel which provides access to search history and auto-suggests search queries. Moreover, Bing’s shopping provides product lists of more than 540 online retailers, like Lenovo, HP Home and Buy.com etc. In addition, travel information is at your fingertips; you can inquire about flight timings, and the rich listing results display restaurants, locations, phone numbers, one click direction and menus. Bing also provides instant answers about sports, weather or products etc. Information about medical symptoms, diagnosis and medical procedures is also easily available. In short, Bing provides a great insight and simplifies tasks. Furthermore, Bing’s local info includes: current traffic, businesses and people listing, food outlets, hospitals, schools and movie areas. So finally, focus of Bing is health, locality, shopping, travel and the search engine can also be accessed via mobile phone. Bing Legal IssuesA US Company that has a product named Boot It Next Generation (abbreviated to BING) stated that the search engine Bing is creating confusion in the market. Consequently, they decided to go to the court against Microsoft. However, Microsoft claims that they have registered trademark even before the other company applied to the Federal Trademark Agency.
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